📞 Looking at virtual numbers for marketing | Optionbox Newsletter

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 💡 FACT OF THE WEEK

Times are changing. Email is now the most common vector for malware, with approximately 35% of malware delivered via email. 📧

Here are 3 quick-fire ways to check an email’s validity.

1. Inspect Email Addresses: Check for subtle misspellings or alterations in the sender’s address, a common red flag.

2. Beware of Urgency: Emails urging immediate action or instilling fear, like “Act now!”, “Your account has been compromised”, or “You’ve been hacked!” are suspect.

3. Question Attachments/Links: Be cautious with unexpected attachments or links. Hover to preview URLs; if odd, avoid them.

Keep your antivirus updated and verify questionable emails by contacting the sender directly.

 📝 ARE YOU USING VIRTUAL NUMBERS IN YOUR MARKETING?

Here are some of the reasons you should be:

1. Enhanced Local Presence: Virtual numbers allow businesses to establish a local presence in any desired area without the need for a physical office. By featuring local codes on your marketing materials, you can appeal to the community spirit and gain the trust of potential customers who prefer to support local businesses.

2.  Flexibility and Scalability: Virtual numbers offer unparalleled flexibility. You can easily manage calls through online platforms, redirecting them to any phone number, including mobile phones, landlines, or VOIP services. This adaptability is perfect for scaling operations up or down based on demand, seasonal trends, or expansion plans.

3.  Improved Customer Service: By using local dialling codes, businesses can offer their clients a more personalized service. Customers are more likely to call a local number, believing that they will receive a quicker and more tailored response. This enhances the customer experience, leading to higher satisfaction rates and increased loyalty.

4. Analytics and Tracking: Virtual codes come with the capability to track and analyse call data. This means you can gain insights into call volumes, peak call times, and caller demographics. Such valuable data can inform your marketing strategies, allowing for more targeted campaigns and a better understanding of your audience.

Incorporating virtual dialling codes into your marketing materials is not just a strategy for global enterprises; it's a cost-effective, flexible, and insightful approach for businesses of all sizes. Speak to us today to discuss how this technology can be used within your current setup.

 📡 LATEST TECH NEWS

As always, there’s plenty of tech news this week, but here are some of our favourite headlines.

📣 Rothwell, York, Pocklington and Ilkley are amongst 142 new Exchanges named by Openreach on the latest FTTP full fibre broadband rollout. Reply to this email if you’d like to check whether it’s available to you.

📞 AI is everywhere and is having an impact on everything, including the telecommunications industry. Read more about it here.

 🌟 OFFER OF THE WEEK

 ✅ WRAPPING UP!

That’s it for this week! We hope you’ve found the newsletter helpful and would appreciate your feedback on which section you found most useful.

Thanks for reading and see you soon! 👋